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When your company name is one of the most iconic and recognizable in the world of sports betting, there’s a good chance you’ll have little trouble attracting attention in each market you enter.

That’s the situation at hand for William Hill, the UK-based betting powerhouse, which has extensive operations around the globe and roots that trace back 85 years. Unlike other operators in the booming US market, William Hill has already been here for several years.

The company entered Nevada in 2012 and quickly expanded. In fact, no other sportsbook operator has as many locations in the Silver State as William Hill.

However, things changed dramatically following the landmark US Supreme Court ruling on sports betting in 2018. Since then, William Hill has expanded its reach into Virginia, New Jersey, Iowa, Indiana, West Virginia, Michigan, Colorado, and Illinois. There are also retail sportsbooks, but no online options, in Mississippi and Rhode Island.

It’s safe to say that there will be more to come as additional states legalize sports betting. Tennessee is specifically expected soon, but it won’t stop there. Let’s take a detailed look at what William Hill Online Sportsbook has to offer new customers.

William Hill bonus offers

William Hill can’t get by on name recognition alone in today’s competitive sports betting marketplace. Operators of all shapes and sizes are offering enticements and promotions for new users.

Here’s what you can get from William Hill just by signing up:

To take advantage of the offer, click on our sign-up links to create your account on William Hill. We’ll walk through the process in a bit. For now, know that it’s straightforward and quick.

When you sign up with William Hill and make your first deposit with promo code LEGALRF, you will earn a risk free first bet up to $500!

If your first wager doesn’t win, William Hill will refund your loss in the form of a free bet. Be sure to use that new bet within seven days or it will expire.

Overall, it’s an easy-to-understand bonus offer that can help new bettors get their feet wet. As William Hill sees it, it’s money well spent if you stick around for a while.

Do I need a promo/bonus code for William Hill?

Yes, please use promo code LEGALRF to activate the risk free bet offer.

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William Hill VIP loyalty rewards

William Hill does have a VIP rewards program, but it’s only available in certain states online.

To see if you are eligible for the program, log into your William Hill account and look for “Rewards Club.” Clicking on that will reveal the eligible states. In some markets, the rewards program is only available at retail William Hill locations.

In a nutshell, the program rewards users with points based on each $1 in wagers. The point value will vary depending on the type of bet. As points accumulate, users can redeem them for free bets, etc.

Redeeming rewards at retail locations

Redeeming rewards also depends on the location of your William Hill sportsbook. In some states, the rewards program is only available at land-based sportsbooks. In others, it’s online.

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Is William Hill legal and safe?

Yes, in states in which William Hill is up and running, it’s legal and safe to play online.

The company was founded in 1934 and has evolved to become a global betting powerhouse. In 2012, it first set up shop in Nevada and continues to expand to other legal states.

Here’s a summary of where William Hill stands in the following states:

• New Jersey: William Hill is up and running in the Garden State for online and mobile users. The company also has a trio of retail sportsbooks in the state.
• West Virginia: Mountaineer Casino Racetrack & Resort hosts a William Hill sportsbook, and the company launched the William Hill online sports app in September 2020.
• Iowa: William Hill is available in Iowa both for retail and online sportsbetting action. They are partnered with Prairie Meadows Racetrack and Casino in Altoona.
• Indiana: The online sportsbook is up and running, and there’s a retail book at the land-based parter, Tropica Casino, 421 NW Riverside Drive, Evansville
• Colorado: William Hill has partnered with Isle Casino Hotel and Lucky Luck Casino, both in Black Hawk, and the online sportsbook launched in September 2020.
• Illinois: William Hill has partnered with the Rivers Casino in Des Plaines Casino in Des Plaines, Illinois on March 9, 2020.
• Michigan: William Hill has partnered with Turtle Creek Casino in Williamsburg, Michigan. The online sportsbook launched January 22, 2021, and there is also a brick-and-mortar location.
• Virginia: The Virginia version of William Hill sportsbook launched in February of 2021. No land-based partners are associated with regulated online sportsbooks in Virginia.
• Tennessee: Another state where no land-based partners are required. William Hill is expected to launch its online sportsbook here in the very near future. We will update this review when they are live.

In addition, there are retail William Hill locations in Mississippi and Rhode Island. The company also has a substantial physical footprint in Nevada.

In short, William Hill is already aggressively expanding in the US. It’s safe to say there will be more to come in the future.

William Hill Sportsbook: Creating a new account

Creating a new account is a simple, streamlined process for both online and mobile users.

On the desktop side, head to the main website and click on the button labeled “Register” in the upper-right-hand corner.

From there, you’ll see a pop-up that will walk you through a few steps. First up is the basics such as name, email address, date of birth, and phone number.

Next, you’ll enter a password and fill out some security questions. Then, enter the last four digits of your Social Security number, which is standard practice for reputable operators, as this helps them to confirm you are who you say you are.

Next up is to enter your address and check off a few preferences.

After that, click “Next” and, after a few seconds, your account is created.

You’ll be able to deposit right away or browse around, but remember to make your first deposit in order to take advantage of the bonus offer.

The process of the mobile app is just as easy and straightforward. Overall, signing up for an account on William Hill is a piece of cake.

Download the William Hill sportsbook app

William Hill’s substantial online experience translates it into a mobile product that is just as easy to use:

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• Availability: The WH sportsbook app is available for iPhone/iPad and Android devices and is available at the Apple App Store or the William Hill website.
• Speed: The apps are quick and efficient. We didn’t come across any noticeable lag time.
• Overall Performance: In a word, solid. William Hill offers one of the better sports betting platforms out there, and it works well in the mobile environment.
• Markets: William Hill offers a wide range of markets and betting types. If you’re looking to bet on sports, there’s a fantastic chance you’ll find what you’re looking for here.
• Live Betting: An array of “InPlay” betting options are available, which are easily accessible from the main screen.
• Bet Slip: The betting slip is smooth and functional. Adding and deleting events is easy, and you can minimize and restore the slip as needed without it entirely disappearing.
• General Layout: The layout is functional and easy on the eyes. It doesn’t take a lot of time to find what you’re looking for, and getting around is easy.
• Cashier: Just like the rest of the features on mobile, the cashier function is smooth, responsive and efficient. Depositing or withdrawing funds via the app is no issue.

William Hill browser review

William Hill nails it on the desktop, as well. The layout is entirely devoid of clutter. Everything you need is just a click away, and it’s effortless to navigate around and find what you’re looking for.

When you first visit the William Hill site, the login and registration buttons are on the upper-right side. After logging in for the first time, you’ll be on the main page, which features the betting lobby in the center of your screen.

Up top, you’ll find things such as a drop-down menu for your account and clickable links for help and support. Over on the left is a complete listing of sports available, as well as links for InPlay options and current promotions.

The center of the main screen has a rotating banner ad that goes through William Hill’s current promotions. It takes up only a small bit of screen real estate and doesn’t interfere with the experience at all.

Right below that is a listing of popular and featured events that are upcoming. You can easily change the display by clicking one of the sports from the left-hand column, and you can also click through the listed events for additional wagering opportunities.

The betting slip is on the right-hand side of the screen.

Once you start adding wagers by clicking on your choices, this function will populate automatically. You can add and subtract games with ease.

The desktop experience on William Hill is excellent. It is one of the cleanest layouts in the world of online sports betting.

For a company that has been around the block several times, it’s quite clear that it knows what it is doing on the technology front.

William Hill overall user experience

Overall, the customer experience on William Hill is a good one.

The company has built an outstanding platform through the years, and that’s readily apparent whether you visit William Hill online or via mobile.

William Hill Promo Code

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How does William Hill benefit casual bettors?

Casual bettors and those new to sports betting will benefit from an environment that’s clean and easy to use. Everything is easily accessible, and live chat and phone support are available as needed. There are clickable links on house rules for each of the available markets.

Unfortunately, there’s not much in the way of education for new players.

How does William Hill benefit experienced bettors?

Seasoned bettors will also benefit from the clean layout. The cashier and betting slip functions are quick and efficient.

William Hill has made its bones in sports betting, so the company is on top of the odds and what the marketplace will support. All of the betting types an experienced sports bettor would expect to find are here, and the same applies to the menu of sports and events.

William Hill sports betting options

Companies that specialize in sports betting will generally have all of the bases covered. William Hill certainly does that.

From standard wagers, such as spreads and totals to prop and live betting, it’s all here. The default layout on the main screen features popular and upcoming events.

You’ll see the standard listings for spread,moneylines, and total wagers here. Clicking through on the “More Bets” option for the listed games will bring up other wagering opportunities, such as prop bets or alternate lines.

You can change the layout to only see the sports you want by choosing it from the left-hand column.

Here’s a list of what you’ll find:

• Baseball
• Boxing
• Golf
• Soccer
• Tennis
• UFC/MMA

For all of the major sports, William Hill nails it.

If you’re the type of bettor who is only interested in things such as the wagering on the NFL, the big fight, or a major golf tournament, then William Hill will suit your needs just fine.

However, those looking for niche offerings, such as cricket or darts, are out of luck.

Several not-so-popular sports, which are available elsewhere, are nowhere to be found on William Hill.

What’s not available at William Hill

While William Hill is a global sports betting powerhouse, it doesn’t offer all markets to its different locations. In some areas, there are no niche sports to be found. In overseas markets and elsewhere, there’s a wide array of other sports, including cycling and motorsports.

You’ll just need to browse around the lobby to see what’s available in your neck of the woods.

William Hill odds boost

We didn’t come across any odds boost promotions on William Hill.

However, the company does rotate promos and makes them easily accessible. There’s a promotions link among the listing of sports, as well as a rotating banner ad that displays current offerings.

We found some exciting parlay promos, among other offers, but nothing resembling an odds boost.

Unfortunately, this is one area in which William Hill lacks in comparison to the competition.

William Hill pricing

In today’s competitive landscape, sportsbooks that aren’t in line with the overall market will stick out like a sore thumb.

While things such as a half-point on a spread or total or a slight discrepancy in moneyline odds will happen based on market action, those that are way off-base will make it appear that the operator is out of touch.

While reviewing William Hill, we naturally stacked the book up against the competition.

We looked at the spread and totals for an entire slate of upcoming NFL games and compared it with the average odds found on other operators.

William Hill was, across the board, right in line.

There were a couple of the aforementioned half-point differences here and there, but no numbers that were clearly out of whack. The same held true for moneyline odds.

The company is in tune with what the market will support, but there will naturally be some differences based on overall market action.

For example, here are the average moneyline odds for one upcoming game:

• Washington Redskins +375
• Buffalo Bills -500

Now here’s what the odds for the same game looked like on William Hill:

• Washington Redskins +340
• Buffalo Bills -450

As you can see, William Hill is offering a better return on the favored side, but the average odds have them beat when it comes to the underdog. It was the same story with the rest of the games on the slate.

We found several NFL moneyline odds on William Hill that matched up perfectly with the overall market.

There were a few instances in which the odds were slightly better elsewhere. However, that was balanced out by cases in which William Hill was better than average.

Overall, it’s tough to complain about the odds and pricing found on William Hill.

How to deposit and cash out winnings?

Moving money in and out of your sports betting account shouldn’t be a hassle. While we can’t expect every operator to offer every funding option imaginable, there should at least be choices that fit each situation.

Standard options such as online banking and credit cards are available, but it doesn’t offer PayPal. However, Skrill is another e-wallet provider that functions in the same fashion.

For those who live close to a retail William Hill location, you can transact business in person, if you so desire.

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There’s also a Play+ option available for use. The card can come in handy, as some financial institutions give a red light to gambling-related transactions. Play+ allows you to fund through here without the hassle.

As for the cashier function itself, it’s quick, clean, and efficient. Transactions process immediately; however, there can be a natural delay for withdrawals due to processing time.

How to contact customer support

No matter how great an operator’s platform may appear to be, questions are going to arise. When that happens, it’s essential to find help quickly. William Hill offers up some convenient options for you to do so.

From the main website, the “Contact Us” link is underneath the “Help” and “Feedback” drop-down menu. At the bottom of the main page, there’s a clickable contact link.

After clicking on that, you’ll find that there’s a live chat option, as well as a toll-free support number. The website notes that customer service is available 24/7. If you’d prefer, there’s also an email address for support.

William Hill has retail locations in several states, so there isn’t any shortage of ways to get your questions answered.

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History of William Hill

In 1934, a gentleman named William Hill started a bookmaking operation in the UK. Gambling was illegal across the pond at that time, so he was taking quite the risk.

In summary, let’s say that everything worked out fine.

In the decades that followed, the company, known as William Hill, would change hands many times, but the brand name remained in place. The company has grown aggressively in other markets and is regarded as one of the largest betting operations in the world.

William Hill entered the US market in 2012, setting up shop in a number of retail locations. The company maintains a considerable presence. As sports betting continues to become legal in other states, William Hill continues to spread its wings.

The online rollout has taken place in multiple markets, while William Hill is strictly a retail operation in some states for the time being.

William Hill is an instantly recognized brand, which has developed a well-regarded platform that’s smooth, clean, and efficient. It’s safe to say that the company’s US expansion plans are in their infancy.

Sports you can bet on at William Hill in Illinois

Whatever sport you want to bet on, there’s a good chance you will be able to on the William Hill Sportsbook app.

All the major sports are available, so you can find NFL betting, NBA betting, NHL betting, MLB betting, WNBA and MLSbetting at William Hill.

As for college sports, you have your pick from college football and men’s college basketball games. Just remember, under the Illinois gambling law, you can’t bet on any college contests involving teams from the Prairie State.

The action doesn’t stop there, though. You can bet on international soccer leagues, such as the English Premier League and UEFA ChampionsLeague. In auto racing, there’s NASCAR and IndyCar. There also are PGA Tour and European Tour golf events. On the mixed martial arts front, you can bet on UFC fights, too. If all that’s not enough, there’s table tennis and more.

Illinois sports teams you can bet on

If you’re an Illinois native, you’re likely aware of all the Chicago pro teams you can bet on at William Hill.

If you’re new to the state or sports betting, here is a roundup of Illinois sports teams you can bet on:

• Chicago Cubs and Chicago White Sox (MLB): The Cubs and White Sox are two of the oldest teams in Major League Baseball. Despite the Cubs franchise being in existence since 1876 and the White Sox since 1901, the teams have only managed to win three World Series titles apiece. The Cubs play their home games at the historic WrigleyField, while the White Sox play at Guaranteed RateField.
• Chicago Bulls (NBA): Only the LA Lakers (17) and Boston Celtics (17) have won more NBA titles than the Bulls (6), although the Golden State Warriors have six as well. The Bulls won all six championships in an eight-season stretch as they were led by Hall-of-Famers Michael Jordan and ScottiePippen.
• ChicagoSky (WNBA): The Sky’s first season in the WNBA was 2006. Since that time, the team has reached the playoffs six times. The Sky’s deepest run came in 2014 when they reached the WNBA Finals against the Phoenix Mercury. The Mercury swept the best-of-five series, 3-0.
• Chicago Bears (NFL): The Bears franchise dates back to 1920. The team was known as the Decatur Staleys for one season, then the Chicago Staleys for one season before becoming the Chicago Bears prior to the 1922 NFL season. Chicago won seven NFL championships in the pre-Super Bowl era before winning Super BowlXX against the New England Patriots, 46-10.
• Chicago Blackhawks (NHL): The Blackhawks have been in Chicago since 1926 as they are members of the NHL’s “Original Six.” Chicago won its first StanleyCup title in 1934. The ‘Hawks won the cup five times since, with the most recent championship in 2015.
• Chicago Fire (MLS): The Fire came out of the MLS gates quickly as the franchise captured the MLS Cup in its debut season in 1998. Sadly, Chicago Fire has not won the MLS title since then. Twice, the Fire lost in the finals (2000 and 2003). The franchise is named after the Great Chicago Fire of 1871.
• College Sports: While William Hill does have odds for college football and men’s college basketball games, Illinois law does not allow for wagering on NCAA events involving Illinois teams. Thus you cannot bet on top schools such as Illinois, Northwestern, LoyolaChicago, Bradley, DePaul and any other colleges and universities within the Prairie State.

William Hill futures betting

Futures betting is one of the more popular forms of sports wagering. Getting to bet on our local pro teams in advance and hopefully cashing in long-awaited winning tickets makes it extra fun. Here’s a look at the futures markets available at William Hill Sportsbook:

• Cubs, White Sox and MLB: At William Hill, you can bet on the Cubs or White Sox to win the World Series or just the NL or ALpennant. Once the World Series gets underway, you also can wager on the player you believe will win the World SeriesMVP award. During the regular season, it is likely that William Hill will have odds on the AL and NL MVP awards and for team win totals during the season.
• Bulls and NBA: Shortly after the 2020 NBA season was over, William Hill already had odds up for the next season’s champ, conference winners and MVP winner. Prior to the 2020 NBAdraft, there also were futures for which player would be the No. 1 overall selection.
• Sky and WNBA: Regrettably, William Hill does not have futures bets for the Sky or the WNBA.
• Bears andNFL: You can wager on the Bears to win the Super Bowl, the NFC or the NFC North at William Hill. You also can wager on the remaining 31 NFL teams to win the Super Bowl, AFC or NFC and their divisions, as well. There also are futures for whether teams will make the playoffs. As for players’ futures markets at William Hill, you can bet on the regular-season MVP award winner, Offensive Rookieof the Year and the players who will lead the NFL in rushing, receiving and passing yards.
• Blackhawks and NHL: The NHL futures market at William Hill is not as extensive as it is for football; however, you can bet on the Blackhawks to win the Stanley Cup or represent the Western Conference. You can do the same for the other 30 teams in the league. In the 2021-22 season, you will be able to bet on the NHL’s latest expansion team, the SeattleKraken.
• Fire and MLS: While the William Hill Sportsbook app has futures odds for soccer leagues in England, Germany, Spain and other countries, it does not have markets for the Fire or MLS.
• NCAA Sports: William Hill has futures markets for men’s college basketball and football, but since you cannot wager on Illinois teams, you are not able to bet on any of the local teams winning their conferences or national titles. You can bet on teams outside of the state to win the college football national championship or men’s basketball national title at the end of MarchMadness, though.